How to Scale E-Commerce Brands from ₹0 to ₹10 Lakhs/Month Using Google & Meta Ads
Scaling your e-commerce brand from scratch to ₹10 Lakhs/month might sound impossible — but with the right strategy, it’s not only doable, it’s repeatable.
At SPRWebSolutions, we’ve helped D2C brands in India scale their revenue from ₹0 to multi-lakh months using a proven ad system powered by Google Ads + Meta Ads + Smart Funnels.
Let’s break it down step-by-step 👇
🚀 Step 1: Start with a Lean Funnel Strategy
Don’t start with 10 campaigns and 100 creatives.
🔹 Build 1 high-converting landing page or product page
🔹 Focus on 1–3 winning products
🔹 Use WhatsApp Funnels or COD confirmation flows to increase conversion rate
💡 Tools: Shopify, Instamojo, WooCommerce, HelloBonsai, Interakt
🔍 Step 2: Launch Meta Ads for Demand Creation
Facebook & Instagram Ads are perfect for Top-of-Funnel (TOF) reach.
Use this Meta Ads funnel:
- TOF (Cold Traffic): Broad targeting + hooks + video testimonials
- MOF (Warm Traffic): Product demo, reviews, UGC-style creatives
- BOF (Hot Traffic): Offers, urgency, WhatsApp CTAs
🎯 Budget Split: 60% TOF | 25% MOF | 15% BOF
Start with ₹500–₹1000/day and scale based on ROAS.
🛒 Step 3: Use Google Ads to Capture High-Intent Buyers
When people search “Buy XYZ product online,” they’re ready to purchase.
Start with:
- 🔎 Google Search Ads for branded/non-branded keywords
- 🛍️ Google Shopping Ads to display your products visually
- 📈 Performance Max Campaigns to automate across YouTube, Display & Search
🎯 Target: 2–3x ROAS for Search and Shopping
💬 Step 4: Set Up WhatsApp Automation for Retargeting
Up to 40% of Indian eCom buyers abandon cart — and they never return unless reminded.
✅ Use WhatsApp for:
- COD Confirmation
- Order Recovery
- Broadcast Offers
- Instant Support
Tools: Interakt, Wati, AiSensy, Zoko
WhatsApp Ads + Funnels = HIGH ROI Retargeting
🔁 Step 5: Scale Using M3 Method (Meta + Metrics + Momentum)
Here’s how we decide when & how to scale:
| Metric | Benchmark | Action |
|---|---|---|
| ROAS | > 3.0 | Increase budget by 20–30% |
| CTR | > 1.5% | Keep creatives running |
| CPC | < ₹10 | Continue scaling |
| Frequency | < 3.0 | Avoid ad fatigue |
📊 Use Meta’s Automated Rules + Google Ads Optimization Score to make scaling decisions easier.
📦 Step 6: Build Repeatable Sales Days
Don’t rely on luck. Build sales systems:
- Weekly WhatsApp Broadcast Campaigns
- Offer Days: Thursday Drops, Sunday Combos, etc.
- Flash Sales via Meta Ads
💥 Consistency = Scaling. One-time winners don’t build brands.
🔚 Final Word
You don’t need ₹10 Lakhs to make ₹10 Lakhs.
You need:
- The right product
- A performance-driven funnel
- Meta + Google Ads that are optimized weekly
- And a team (or agency) that knows what they’re doing
At SPRWebSolutions, we specialize in helping small e-commerce brands turn into ₹10L/month powerhouses using smart advertising, creative testing, WhatsApp automation & tracking.
✅ Ready to Scale?
🎯 Book a FREE Ad Strategy Session with our team today:
👉 www.sprwebsolutions.in
